Env3 Midterm Summer '10

For my Environmental design 3 class, my project is to design a hotel for a brand.

I chose Chanel because the site is located in a high quality residential area, and Chanel is a very powerful brand in the fashion industry, therefore it would be perfect for the project.

I basically have to design only the lobby area of the hotel, but it needs to include a retail space, lobby or check-in area, a restaurant, a bar and elevators. The total size for me to design is 3,500 squared feet in a 15,700 squared feet ground level.

I researched about the brand and found out that most of its products are designed in a very similar way, either in the shape or in the color.

Not only the products, but Chanel retail stores are also designed in order to represent the brand clearly. All the Chanel stores are in rectangles but each of them looks very different from each other.

The demographics that the hotel is targeting is successful and confident women who desire to own luxurious products.

Concept Statement

Hotel De Luxe Chanel is a boutique hotel that is co-branded with the high end fashion brand Chanel, taking the brand's unique personality that all the products are designed very similar to each other, the hotel is a space which all its elements communicate and are open to each other.

Approach

Entry

Retail

Check-in

Lounge Bar

Restaurant

Here are some pictures of midterm presentation :)

:)

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